Yes, I've done the work.

Strategy, execution, and everything in between. Here's the breakdown.

Summary

I build and optimize full-funnel marketing systems for B2B SaaS — from backend plumbing to front-end persuasion. My background spans strategy, ops, web, and creative, so I don’t just make things pretty — I make them work.

Core Skills

Marketing & Strategy

Marketing Automation Strategy B2B SaaS Marketing Growth Strategies Funnel Optimization Lifecycle Workflows & Lead Scoring SEO-Backed Content Strategy & Funnels GDPR/CAN-SPAM/Opt-In Compliance Campaign Planning & Attribution Email Marketing & Automation

Platforms & CRM

HubSpot (CRM, CMS, Marketing & Service Hubs) Marketo Pardot Mailchimp CRM Implementation & Management CRM Data Hygiene & User Permissions

Technical & Development

HTML / CSS / JavaScript HubL Module Development Next.js, Astro, Tailwind CSS Landing Page Development UTM Tracking, GA4 & Attribution Setup Looker Studio, Google Analytics, Hotjar, Tag Manager Marketing Operations Integrations & Automation (Zapier, Make) Email Testing & QA (Email on Acid)

Creative & UX

UI/UX for Marketing Figma & Adobe Creative Cloud Video & Audio Editing UX Writing & Content Strategy Creative & Technical Execution

Experience

Web Marketing Strategist @ Spear Marketing Group

2021 – 2024

Built SaaS marketing systems that didn't suck.

Led campaign strategy and buildout for 15+ SaaS clients across HubSpot, Marketo, and Salesforce ecosystems.
Streamlined campaign workflows, reducing turnaround times by 40%.
Designed custom dashboards for revenue attribution and multi-channel engagement tracking.
Managed user permissions, segmentation, and CRM data hygiene across platforms.

HubSpot Marketo Salesforce Attribution CRM Hygiene

Head of Sales & Marketing / Sr. Marketing Technologist @ 42Robots

2019 – 2021

Rebuilt the agency’s marketing stack and shaped the client growth engine.

Rebuilt agency’s marketing tech stack leveraging Airtable, HubSpot, and custom automations.
Launched conversion-optimized microsites and full-scale eCommerce platforms.
Bridged development, creative, and strategy teams to drive integrated campaigns.
Developed AI-powered personalization strategies to increase engagement and conversions.

HubSpot Airtable Automation eCommerce AI Personalization

Brand & Marketing Strategist @ Evening Star Bazaar LLC

2023 – Present

Built a bold brand from scratch, infused with creativity and sustainability.

Developed brand identity, tone, and web presence for eco-focused fashion & education business.
Built CMS-powered website with class registration, content calendar, and email opt-ins.
Crafted strategy to attract eco-conscious parents through content, community, and SEO.
Collaborated on visual style, product naming, and content voice to maintain consistency.

Brand Strategy Web Development CMS Content Calendar Sustainability

Marketing Technologist @ Silvertrac Software

2018 – 2019

Drove inbound and lead gen campaigns for a niche B2B SaaS product.

Led inbound marketing campaigns using HubSpot, focusing on webinars, email nurturing, and blogs.
Designed and optimized landing pages and user flows to boost lead capture.
Collaborated with Sales and Customer Success to create conversion-focused lead gen assets.

HubSpot Inbound Webinars Lead Gen UX Optimization

UX & Content Strategist (Contract) @ Autonomous Delivery Robotics Startup

2017 – 2018

Made robots more human through UX writing and interface design.

Worked with HCI researchers to develop interaction scripts for autonomous delivery bots.
Created UX copy and storyboards for prototype testing and investor demos.
Documented user research findings and translated them into design requirements.

HCI UX Writing Robotics Storyboarding User Research

Web Marketing Designer @ Speck Products

2015 – 2017

Brought DTC eCommerce marketing to life across web and email.

Maintained and updated eCommerce storefronts for SpeckProducts.com and Amazon.
Created seasonal landing pages, email campaigns, and social media ads.
Worked with development and logistics teams to align promotions with inventory.
Improved PDP conversion rates by optimizing layout, copy, and load times.

eCommerce Web Design Email Marketing PDP Optimization Amazon

International Marketing Designer @ Snapfish by HP

2013 – 2015

Designed for 12+ international markets, bridging cultures through brand.

Localized marketing assets for EMEA and APAC Snapfish properties.
Developed print and digital campaigns for global promotions.
Collaborated with translators and regional leads to ensure cultural relevance.
Maintained asset libraries and enforced brand consistency worldwide.

Localization Global Marketing Print + Digital Brand Guidelines Photoshop

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