As a **Digital Marketing Strategist | B2B SaaS Expert | AI-Driven Campaign Specialist**, I bring over 10 years of experience in digital marketing, uniquely shaped by my background as both a creative and a developer, as well as my extensive expertise in Marketing Operations. My strategies are rooted in hands-on execution, allowing me to design campaigns that are not only innovative but also practical, scalable, and deeply aligned with business goals.
Specializing in B2B SaaS, I leverage AI tools and automation to create high-impact, data-driven marketing solutions. My expertise spans major Marketing Automation and CRM platforms, ensuring seamless execution across diverse tech stacks. My background as a front-end developer and UI/UX designer ensures every strategy is actionable, with a strong focus on execution and performance, especially in optimizing user experiences for conversions and engagement.
- Las Vegas, Nevada, United States
- (415) 937 1654 (Mobile)
- ItsJustIvanYip@gmail.com
- LinkedIn Profile
- Portfolio
Head of Sales & Marketing
July 2023 - Present at 42robots.AI (Remote)Spearheaded the development and execution of integrated AI-driven marketing strategies to enhance engagement and conversion rates. Designed and implemented AI-enhanced account management strategies to personalize customer interactions. Provided competitive analysis and AI-powered insights, driving business growth and market positioning. Owned full HubSpot setup, configuration, ticketing, and automation. Designed and launched GDPR-compliant email journeys and retargeting campaigns. Developed modular landing pages and custom components using HubL, JavaScript, and CSS. Collaborated with Sales and Ops to align CRM, tracking, and reporting processes.
Marketing Operations Technologist / Web Developer
September 2021 - May 2023 at Spear Marketing Group (Remote)Built and deployed HubSpot workflows for SaaS and enterprise clients; configured lead scoring, lifecycle stages, and nurture tracks. Developed responsive emails, landing pages, gated forms, and campaign assets using HubSpot Design Tools. Managed UTM frameworks and attribution logic across HubSpot, GA, and client CRMs. Oversaw HubSpot user permissions, segmentation, integrations, and deduplication hygiene. Partnered with clients like Dropbox, Cloudflare, and FinTech firms on multi-channel campaign execution.
Marketing Technologist
May 2019 - September 2021 at Silvertrac Software, Huntington Beach, CALed inbound marketing execution using HubSpot for webinars, blogs, email, and nurture series. Designed and implemented landing pages for web and mobile applications, focusing on lead capture and conversion rates. Conducted user research and created personas to inform design decisions and enhance conversion rates. Created wireframes, prototypes, and high-fidelity mockups to communicate design ideas effectively. Implemented and automated the process to launch a "Freemium" version of the software product. Maintained consistent visual standards and updated the living style guide to ensure a cohesive user interface. Collaborated with Customer Success and Sales to produce conversion-focused lead generation assets. Implemented and reported on campaign performance and content ROI.
Field Marketing Manager
January 2018 - April 2018 at PlayFusion, San Francisco Bay Area, CACritical role connecting sales, brand marketing, and regional marketing. Evaluated and maximized account-based engagement opportunities within local comic book and game stores market to bring the trading card game product to new markets. Integrated channel partners and audience into the brand via organized tournaments, competitive play events, and promotional events within the region.
Robot Handler
November 2017 - July 2018 at Starship Technologies, Redwood City, CAImplemented operational processes and SOP for delivery robots on a tech campus (Intuit). Oversee the robots during their autonomous operations. Acting as a public ambassador and representative for Starship.
Production Artist & Graphic Designer
September 2016 - February 2017 at Snapfish, San Francisco, CALocalized numerous US products for international audiences (Germany, Austria, Switzerland, France, Italy, Australia, & NZ). Created and designed SKUs and Colorways for printed products. Consulted with stakeholders on the most appropriate design solutions for international audiences.
Digital Video Specialist
August 2015 - September 2016 at Focus Product Design Inc, Menlo Park, CADeveloped numerous marketing assets (logos, brochures, and advertisements) for products across industries. Managed up to 5 projects or tasks at a given time while under pressure. Recommended and consulted with clients on the most appropriate graphic design.
Bachelor's Degree, Digital Filmmaking
2012 - 2014 at Ex'pression College for Digital Arts, Emeryville, CA
Associate's degree, Humanities
2007 - 2010 at Laney College, Oakland, CA
Associate's Art, Media Communication
2007 - 2010 at Laney College, Oakland, CA
- English (Native or Bilingual)
- Chinese (Cantonese) (Native or Bilingual)