Thinkcurity: A Strategic Media Hub for the Security Industry

The Problem Silvertrac was preparing for a major acquisition alongside Trackforce and Tracktik. We knew that post-acquisition, the brands would be merged — but in the meantime, we were still competitors in SEO, paid media, and thought leadership.

We couldn’t afford to spend months building equity on content we’d later have to dismantle. But we also couldn’t sit still.

The Strategy Instead of running Silvertrac’s pillar page strategy as planned, we launched an entirely new platform: Thinkcurity — a standalone media brand focused on solving real problems faced by security professionals. Inspired by content-first publishers like Gizmodo and Lifehacker, Thinkcurity gave us a way to:

• Grow a neutral, educational audience

• Showcase Silvertrac’s expertise without overt selling

• Create content that would remain valuable post-merger

What I Did I rebuilt the same HubSpot environment I had just finished for Silvertrac — new brand, new theme, new templates. I built the backend system for content publishing, webinar hosting, and lead tracking.

Then I launched and ran the monthly webinar program:

• Sourced expert guests (many from our customer network)

• Ran the shows using OBS + Zoom

• Produced post-event content for the site (edited replays, clips, email follow-ups)

Between webinars, I coordinated content that primed the audience — blog posts, interviews, and search-optimized articles tied into the next webinar theme.

The Results Thinkcurity became a credible media property in the security space within a quarter:

• Consistent 4-figure attendance on webinars

• Reused assets for nurturing, paid, and sales enablement

• Built an audience we owned — not rented from events

• Created content that positioned Silvertrac and future merged products as trusted solutions