Focus Product Design: Media Execution for Product Launch & Brand Authority
Produced service explainers, promotional videos, and brand assets to support Focus Product Design’s go-to-market efforts — helping the team communicate complex services and build trust with potential clients.
- Video Production
- Asset Creation
- Go-To-Market Strategy
- Creative Direction
- Thought Leadership
Background: Focus Product Design is a full-service prototyping firm, offering industrial design, engineering, manufacturing, and distribution. When clients came to them with a product idea, Focus would help bring it to life — from napkin sketch to shelf.
As part of the marketing team, I was responsible for creating high-quality media that supported the company's go-to-market efforts. This included promotional videos, service explainers, and product showcases that helped potential clients understand what Focus could offer.
Execution:
Created multiple video series designed to serve specific stages of the buyer journey:
Thought Leadership Playlist: Positioned Focus as an expert in prototyping and product development.
Service Explainers: Walked viewers through each step of the product development lifecycle — from ideation to patents to manufacturing.
Product Spotlights: Promotional videos for client work and in-house case studies.
Developed visual assets for the website and marketing campaigns.
Collaborated cross-functionally with engineers, sales, and leadership to ensure technical accuracy and messaging clarity.
Results:
Videos became key assets used in sales calls, landing pages, and social media.
Created a scalable content engine the marketing team could continue using post-production.
Helped lay the groundwork for a more structured content strategy, despite being early in my career.